Case Study · Sales Coaching
One coaching session, a hand-drawn funnel, and two new clients
How a single, personalised sales coaching session gave Anise Bullimore of Walk Coach Learn the clarity, structure and confidence to sell in a way that felt like her - and land two new clients off the back of it.
Meet the client
Anise Bullimore, Walk Coach Learn
Anise is a resilience and leadership coach who walks and talks with her clients - literally. She'd done all the marketing and sales courses, and none of them stuck. What she needed wasn't another framework: she needed sales to feel like her.
🌐 walkcoachlearn.co.uk ↗In her own words
A voice note from Anise
The whole story, unedited - straight from a WhatsApp voice note.
The coaching
One conversation, made completely personal to her
Anise came in nervous she'd be swamped with jargon and complicated frameworks. Instead we started where she actually was - her capacity, her budget, her voice - and reframed sales around what she already does brilliantly: nurturing, communicating, being organised.
No CRM she'll never use. No 12-tab spreadsheet. Just the right structure, at the right size, for the way she works.
The visualisation
A hand-drawn sales funnel she now shares with others
Together we mapped her first proper sales funnel - and Anise being Anise, she turned it into a daffodil. Scent and colour for visibility, the trumpet for nurturing warm conversations, the pollen for offer clarity. Be the flower, not the busy bee.
It's now a teaching tool she uses with her own coaching clients - the coaching outlasted the session.
The result
Two new jobs won, straight after the first messages went out
Anise sent the messages that afternoon. Two clients signed - one starting immediately, one booked in for November. More importantly, the way she thinks about selling shifted from scary to positive, permanently.
What we actually did
One session, sized to a solo founder - no bloat, no fluff, no scary stack.
Coaching
- 1Diagnosed where the fear of selling was really coming from
- 2Reframed sales as nurture, communication and organisation
- 3Sized the approach to her capacity and budget
- 4Co-designed a funnel she'd actually use - the daffodil
Execution
- 1Wrote the first outreach messages in her voice
- 2Set up a lightweight spreadsheet to track conversations
- 3Agreed a rhythm for follow-ups that fit her week
- 4Turned the funnel into a teaching asset for her own clients
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