One operator. An exit's worth of scar tissue. Zero juniors.
Ben spent 10+ years building B2B SaaS revenue from nothing, twice. Founding AE at a NASDAQ-listed exit, now doing it again at an L1 Capital-backed AI proptech. He's never had a "marketing team" to hide behind. That's the herd he's built for you.
From Engineer to Management Consultant to Founding AE, the long way round the pasture.
Before SaaSmyCow, Ben was the herd of one behind two GTM builds. He co-founded Othership, leading marketing and sales, helping scale the business through to a NASDAQ-listed exit, hitting up to 205% of quota, closing a £1.3M five-year enterprise deal, and building the sales knowledge base and team from scratch.
At QED Labs, an agentic AI platform for property maintenance backed by L1 Capital, he's doing it again: first commercial hire, built the full sales and marketing stack himself, hit 110% of a board-approved quota in Q1, and landed the company's first paid contracts.
Before this, Ben ran Ford's Smart Mobility initiative, building SaaS products related to transport (e-bikes, ride hailing, robotaxis...) and led digital M&A due diligence at BP for their services division.
Ben started as an engineer, which is probably why he can't stand a pitch deck with no substance behind it.
He runs every deal on MEDDPICC. No fluff, no hoof-wash.
The trail so far
- 🐄NowFounder - SaaSmyCow
Fractional GTM for B2B SaaS founders who need pipeline, not another SlackBot. One operator, no juniors, a network of specialists on tap.
- 🐄Founding AE - QED Labs (backed by L1 Capital)
First commercial hire on an agentic AI platform for property maintenance. Built the full sales and marketing stack solo, hit 110% of a board-approved Q1 quota, closed the company's first paid contracts.
- 🐄Co-Founder - Othership
Scaled from zero through to a NASDAQ-listed exit. Peaked at 205% of quota, closed a £1.3M five-year enterprise deal, built the sales knowledge base and hired in the team.
- 🐄Digital Programme Lead - BP
Built the tooling and analysis behind digital acquisition and build decisions for SaaS businesses.
- 🐄Ford Smart Mobility Management Consultant - MIGSO PCUBED
Ran a 15-person delivery team building and buying SaaS services. Learned that big-logo revenue is a process, not a personality.
- 🐄Engineer - Ford, Nissan, Ricardo
First career. Probably why he can't stand a pitch deck with no substance behind it.
One herdsman. A whole network of specialists.
SaaSmyCow is deliberately not an agency of juniors. Ben leads every engagement himself, and pulls in trusted freelancers on demand from the Othership community he built over the last decade: designers, SDRs, RevOps engineers, content specialists and paid media operators he's already shipped revenue with.
You get senior operators plugged in for exactly what your project needs, not a retainer for a bench you're quietly paying to keep warm.
Some of the herd
Mike AlbertB2B SaaS copywriter for companies that are done sounding like everyone else.mikethewriter.co.uk ↗
Julia-Carolin ZengSEO Consultant & Awards Judge, Content Creator, Translator, Photo Journalistcharlieonthemove.com ↗
Carlos Jiménez GuzmanBrand Strategist & Visual Identity Designerlinkedin.com/in/carlosjimenezguz ↗
Mateo Aldeo SuayaBrand and creative studio - Marco Polo Agencymarcopolo.agency ↗
PVS MediaVideo production and mediapvsmedia.co.uk ↗
SynclovisSoftware development partnersynclovis.com ↗Ben in the wild
A decade of building, pitching, and shipping - one paddock at a time.
Fancy a chat with the herdsman?
Free 30-minute call. We'll diagnose where you are and tell you the quickest lever to pull. No hoof-wash.
Book my strategy call →When he's not herding pipeline, Ben's rock climbing, playing chess, or running a community litter-pick - proof he'll actually clean up your funnel too. 🧗♟️🧹